|
Everything that surrounds us has long been shaped by us, is designed. From everyday tools to seemingly natural landscapes; clothes, machinery, necessaries, buildings, cities the whole environment has been modelled; food, even animals and plants are reproduced in a well defined manner. The guidelines for the creation of shapes are changing with time due to styles and fashions.
In visual art on the contrary it is the shape itself that matters or rather the expression of the subjective relation of the artist with respect to the shaped reality. The artistic work is quasi free of the need for a definite functionality.
However, the act of drawing a sharp line between designed tools and art objects lacking a well-defined function is a delicate one: the formal languages of art and design are influencing each other thereby blurring this line more and more for different reasons.
Goods of consumption are not only designed to optimize their functionality but their shape is meant to distinguish them from comparable competing products. Since long fine art doesn’t provide designers with any general guidelines for aesthetical quality anymore. It is even that art is borrowing forms and patterns from design thereby rendering the separation line permeable from both sides.
The exhibition pro forma presents art works using everyday forms or decorative patterns as given designed material to be elaborated in an playful manner or to be set into dislocated contexts. In spite of their simple and familiar formation they evoke a surprisingly strange reaction in the observer’s eye thereby disturbing our efforts of classifying them with respect to categories as function or taste.
pro forma poses the question of artistic possibilities of individual aesthetical experiences in a completely designed and thus unchangeable, given exterior world. Besides their artistic quality, the invited positions display a provoking relation to everyday life and the designed environment.
A corresponding catalogue has been published. |